The feedback conversation is an important part of the process, as it helps clients understand their results, feel supported, and remain motivated to engage in ongoing brain health activities.

When reviewing results, you should approach feedback as a collaborative discussion rather than an evaluation. The goal is to help your clients interpret their performance in an encouraging way. 

In this article we will go over the following ways to provide feedback:

• How do I identify strengths?
• How do I explain scoring?
• How do I introduce the concept of a cognitive profile?
• How do I reinforce a growth mindset?

How do I identify strengths?

Begin the conversation by highlighting the client’s relative strengths. Emphasizing areas of stronger performance helps establish confidence and reinforces engagement with the program. Clients are often most receptive to feedback when they first understand what is working well. A strengths-first approach also frames the assessment as a tool for understanding abilities rather than judging performance.

How do I explain scoring?

Next, explain how scores are reported. Many clients are unfamiliar with cognitive metrics, so a brief description is helpful. Explain that BrainHQ uses percentiles which compares performance to a broader reference population. Scores between the 16-84th percentile are considered normal, with the 50th percentile considered the middle of average. For example, a score at the 60th percentile indicates that the client performed better than approximately 60% of individuals in the comparison group. BrainHQ does not use percentages which reflect how accurately the client performed within a specific task, with 50% typically implying chance performance, failure, or an “F” grade. Clarifying this distinction helps reduce unnecessary concern about results.

How do I introduce the concept of a cognitive profile?

As you interpret results, emphasize that cognitive profiles naturally include both strengths and areas for growth. Scores above the 16th percentile generally represent relative strengths or well-maintained abilities. Scores below this level should be framed constructively as opportunities for improvement rather than deficits or failures. Reinforce that one purpose of the Cognitive Check-In is to identify where targeted cognitive training may provide the greatest benefit. BrainHQ exercises are designed to adaptively challenge these areas and support improvement over time.

How do I reinforce a growth mindset?

Conclude the feedback discussion by reinforcing a growth-oriented mindset. Cognitive performance is dynamic and modifiable throughout the lifespan. The Cognitive Check-In represents a snapshot of current functioning, not a fixed trait. Encourage clients to view their results as a starting point for improvement and ongoing brain health. Participation in cognitive training, combined with continued engagement and practice, can support measurable gains over time.

Still have questions?

To learn more about Cognitive Check-Ins, check out these articles: Cognitive Check-Ins

And as always, if you have any remaining questions don’t hesitate to submit a request and our customer delight team will respond shortly. Just click here: help form.

A sample of a Clinician Report is available here: